MOJO News
The Role of Videography in SEO
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Impact on SEO: Videography enhances website performance by increasing user engagement, time spent on a page, and click-through rates, which are valued by search engines.
Optimization Techniques: Effective video SEO involves keyword optimization, adding transcripts and captions, creating video sitemaps, and using engaging thumbnails.
Effective Video Types and Metrics: Explainer videos, how-to tutorials, customer testimonials, and product demos are particularly effective for SEO. Key metrics to measure success include view count, watch time, audience retention, and click-through rate.