The Future of Digital Advertising
MOJO News
The Future of Digital Advertising
The Future of Digital Advertising
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Current Trends and Predictions: The podcast discusses the impact of programmatic advertising, personalization, video ads, and data privacy regulations. It predicts the rise of AI-powered advertising, voice and visual search advertising, augmented and virtual reality ads, and shoppable content.
Challenges for Advertisers: It addresses challenges such as ad fatigue, ad blockers, and maintaining consistency across platforms.
Future Focus: The episode emphasizes the importance of investing in AI and data analytics, experimenting with new formats, and focusing on customer experience.